Tata Motors launches ‘Emperor Program’ for customers in Nepal
The official launch was attended by nearly 50 key customers of the company
- The members of the program will be entitled to an exclusive membership card to accumulate reward points on their spends
- The members will receive special offers, invitations to exclusive events and bonus points among other privileges
Tata Motors, with its sole authorized distributor for Nepal, Sipradi Trading Pvt. Ltd., today announced the launch of the country’s only loyalty program for the Commercial Vehicles (CV) industry - The Tata Motors Emperor Program. The program will cover all Tata Motors commercial vehicle customers, both existing and new. The program is a way of honoring the company’s key customers for their purchases through the Commercial Vehicle network. These customers accrue valuable reward points through the purchase and re-purchase of a new Tata Motors commercial vehicle, spares, service, vehicle reconstruction and annual maintenance contract.
The loyalty program is also a great way of giving recognition to the fleet owners, in developing class-leading services that makes owning and maintaining a Tata Motors CV more rewarding and enjoyable. The program will present the member with a series of privileges not only to expand their business but also with reward points and others benefits such as visits to motor shows and the company’s plants.
Speaking on the occasion Mr. Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors said, “With the introduction of the ‘Tata Motors Emperor Program’, we are setting a new benchmark in the Nepalese CV industry. The program has received a fantastic reaction on its launch – it is simple, convenient and gives our customers a delightful array of privileges that will not just enhance their experience with Tata Motors but will also help them to leverage their business to a whole new level.The loyalty program is great recognition for our fleet owners, in developing class-leading services that makes owning and maintaining a Tata Motors commercial vehicle more rewarding and enjoyable.”
Unveiling the TATA Motors Emperor Loyalty Program Kit, Mr. Siddhartha SJB Rana, Executive Chairman, SIPRADI Trading Pvt. Ltd. added, "With our mission to be the customer's first choice across all segments, we are pleased to be extending our partnership with TATA Motors beyond the sales and after sales service in Nepal. TATA Motors Emperor is more than just a loyalty program, designed to bring to life our extraordinary portfolio of class-leading services, while also providing endless inspiration for our valued customers to keep pursuing their passion and connecting aspirations."
Once customers have fulfilled the requisite enrollment procedures, they will be issued a program membership card. The Tata Motors Emperor program membership will be valid for a period of 5 years across Nepal at all Tata Motors networks. 


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