Introduction
TATA Motors is India's largest and among the World's top 10 manufacturers of commercial vehicles. After more than half a century of impressive presence, they continue to provide world with a large selection of light, medium and heavy commercial vehicles for goods and passenger transport. The entire range boasts over 130 models of buses, trailers, trucks, and multi utility vehicles providing a wide variety of commercial transport solutions.
In Nepal, Sipradi Trading in Commercial Vehicle Business Unit (CVBU) is market leader in its category. CVBU has 100% market share in some of its category. We deal inthe wide array of commercial vehicles from Tata Motors that are designed to take care of almost every business needs, big and small. From rigid trucks to tractor trailers, from light commercial vehicles to specialized defense carriers, from luxury buses to compact city carriers, we have it all in this segment.
CVBU has been divided mainly into 2 broad categories.
1. Loading Capacity (740 kg to 35 ton)
2. Seating Capacity (5 seats to 45 seats)
Further these are divided into: Trucks (Large & Small), Buses, Pick Ups and Small Commercial Segment.
It has also done geographical segmentation of its market
1. Itahari (East)
2. Birgunj (Mid East)
3. Nepalgunj (west)
4. Pokhara (Mid West)
Through these locations, CVBU cover the Nepali market and fulfill its requirement. It has also been planned and identified channel partners (dealers) to the different locations to spread its presence and operation extensively.
CVBU’s strength lies with TATA’s strong and competitive product and Sipradi’s strong network and sales after service throughout Nepal. It’s competitive employee and ethical business supports its concerned parties in every manner.
In commercial vehicle segment Sipradi is enjoying leader’s position with more than 70% market share. To retain the position and for further expansion, it is dedicated to provide quality product and service after sales. This is the outcome of great effort by Sipradi as an organization and its dedicated employees and channel partners
